Turfah

Most brands separate their food photography from their product photography, which creates a visual disconnect on the shelf and the feed. For Turfah in Riyadh, I covered both prepared dishes and packaged product lines within a single visual framework, holding styling and lighting consistent across both categories. The compositional logic was built to travel: images that work on packaging work differently from images that work on social feeds, and both demands were factored in from the beginning. The result is recognisably Turfah before it is recognisably food photography.