Jones The Grocer

A premium grocery cafe concept weaves retail, cafe and dining functions into a single experience rather than separating them into distinct zones. For Jones The Grocer in Riyadh, produced in collaboration with LXA, I documented all three spatial categories: the grocery retail area with its product display and material language, the cafe counter and preparation areas, and the dining space where those two experiences converge. The LXA design held a consistent material logic across all three, and the photography was built to make that logic legible for both the brand’s communications and the design studio’s portfolio.