Catch 22

Catch22 – The Zone

  • Client : AWJ – Catch22
  • Location : Riyadh, Saudi Arabia, The Zone
  • Position : Director, Photographer, Editor

The Zone entertainment district has its own energy, and Catch22’s menu was built to match it. I covered signature mains, shareable plates and drinks, styling each item to reflect the visual character the brand has established at this location. The lighting and composition choices were calibrated to perform across two very different contexts: the detail-hungry environment of a printed menu and the immediacy-rewarding world of social media. This project ran alongside an architectural photography commission for the same venue, both produced under single creative direction.

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