Omi Burger

A burger is a stack of arguments: the char, the compression, the drip of sauce, the structural integrity under its own weight. For Omi Burger in Riyadh, I built every frame around those arguments, using controlled lighting and careful styling rather than post-production rescue. Props were kept minimal. The food was the point. The resulting set works across print menus, digital menus and social feeds without re-editing, one visual system, multiple channels.